Leeford Healthcare has announced Bollywood actor Tiger Shroff as the brand ambassador for its Orthopedic & Mobility Aids division and launched a nationwide campaign, ‘Fit Raho, Hit Raho’, aimed at positioning orthopedic supports as proactive lifestyle essentials rather than just post-surgical tools.

With increasing awareness around posture, mobility, and long-term joint health, the campaign addresses a common behavioral gap: people often seek orthopedic support only after pain escalates. The initiative encourages early usage-at the first signs of discomfort, during high physical load, or through structured rehabilitation-to manage strain, sustain mobility, and prevent escalation, alongside post-surgical care.

Tiger Shroff expressed his excitement: “Orthopedic and mobility aids are not only for post-surgery use; they help manage strain, stabilise the body, and prevent escalation when first signs of stress appear. Anyone active, in daily life or fitness, should understand the importance of protecting their body and recovering correctly, and I am happy to create that awareness.”

The campaign will be rolled out through digital films, in-store activations, clinician partnerships, workplace ergonomic drives, rural screening camps, and physiotherapist training programs, making orthopedic aids accessible, daily-use solutions.

Neha Gupta, director, Leeford Healthcare, said, “Our goal is to shift the mindset from reactive to proactive care. Tiger’s disciplined wellness approach aligns seamlessly with this vision, helping people stay active, confident, and injury-free.”

Sidhant Gupta added that Leeford’s products, designed with clinicians and physiotherapists, empower users across life stages-from students managing spinal strain to athletes protecting joints-enabling sustained movement, injury prevention, and effective recovery.