Times Network, India’s premium broadcast network under the Times Group, has partnered with NKN Media FZC as its exclusive advertising sales partner for the Middle East. As part of this alliance, NKN Media will manage ad sales across the region for the international feeds of TIMES NOW, ET NOW, and ZOOM, which are available on leading platforms such as Etisalat, DU, Ooredoo, and StarzPlay.

This partnership represents a significant milestone in Times Network’s global expansion strategy, enabling brands and advertisers to connect with millions of Indian viewers across the Middle East. By leveraging NKN Media’s expertise and regional market insights, the collaboration promises to open new opportunities for advertisers to engage with premium Indian news and entertainment while enhancing Times Network’s international footprint.

TIMES NOW, known for sharp debates and global perspectives, has long been a benchmark in English news. ET NOW continues to empower audiences with trusted business insights and market analysis, while ZOOM remains India’s premier destination for Bollywood, music, and celebrity culture. Together, their strong presence ensures the Indian diaspora in the Middle East stays connected with credible, real-time content from India.

Highlighting the significance of the move, Times Network stated, “The Middle East is home to a vibrant Indian community, and this partnership strengthens our connection with them. By joining hands with NKN Media, we are creating impactful avenues for brands to reach a highly influential audience.”

Echoing the sentiment, Abdul Majid Khan, CEO & MD, NKN Media, added, “We are proud to be the exclusive partner for Times Network in the Middle East. With our five years of experience in global ad sales, this collaboration will drive value for both partners and deliver meaningful growth opportunities for brands in the region.”