Advertising agency ting has officially announced the launch of ting Sports, a specialized sports marketing vertical that formalizes over a decade of the agency’s work in the sports ecosystem. Built under the larger ting umbrella, the new vertical brings together creative strategy, storytelling, and execution tailored specifically for sports brands, teams, leagues, and institutions.

ting Sports draws from more than ten years of experience across print and digital media, having worked with leading sports properties such as Sunrisers Hyderabad, Kolkata Knight Riders, Manchester City, Chennaiyin FC, Mumbai City FC, Ultimate Table Tennis, Adani SportsLine, and several other high-impact projects. The launch marks a natural evolution of ting’s long-standing involvement in sports, now structured into a focused, standalone offering.

Reflecting on the journey, Sudharshan Anandkumar, founder of ting, said that when the agency started in 2009, sports was not envisioned as a core vertical. Seventeen years later, ting has accumulated deep expertise across teams, personalities, leagues, and institutions, spanning almost the entire Indian sports landscape and steadily expanding into international markets. He added that ting Sports stands out as one of the few independent creative sports marketing agencies from India catering to a global audience.

Senior Creative Director Akaash Ampili highlighted the dynamic nature of sports as a constant driver of creativity. From high-pressure moments like super overs to the launch of new teams, he noted that ting Sports thrives at the intersection of passion, unpredictability, and creative expression.

Benjamin Jeevanraj, AVP – Growth, emphasized sport’s ability to transcend boundaries. With operations based in Chennai and Mumbai, ting Sports currently creates work for clients across six countries and four continents, reinforcing its ambition to take Indian sports creativity to the world.