Advertising agency ting has redesigned the brand identity of WiseLife, the yoga apparel and accessories brand that recently gained national attention through its appearance on Shark Tank India Season 3. The refresh marks a strategic shift for WiseLife as it prepares for its next phase of growth.
Working in close collaboration with the brand, ting translated WiseLife’s core philosophy – balance, self-discovery and conscious living – into a cohesive visual and verbal identity. The overhaul spans the logo, packaging and digital presence, creating a brand system that blends form with flow and reflects the brand’s intention-led approach to everyday movement.
The redesign was shaped in part by insights and feedback WiseLife received from the Sharks, with the aim of strengthening consumer trust, broadening appeal and building a more consistent, premium experience across touchpoints.
“An identity refresh is always meaningful because it’s rooted in everything a brand has learned over time,” said Shruti Dhadda, chief creative officer and partner at ting. “Our task was to help WiseLife evolve while staying grounded in its purpose, ensuring it resonates with both existing and new audiences. This partnership extended far beyond a cosmetic update.”
Prateek Kedia, founder of WiseLife, added, “At WiseLife, we’ve always aimed to build a brand that authentically reflects our values and connects with our community. Working with ting helped us streamline our identity and set clearer guidelines. This revamp is about clarity, consistency and establishing a stronger foundation as we scale.”
The refreshed identity reinforces WiseLife’s message: to move with intention, live with awareness and bring the essence of yoga into everyday life – because stepping onto the mat means stepping into a WiseLife.
