As the festive season kicks off, Titan Company has unveiled its new campaign, ‘Humari Diwali’, dedicated to honouring its frontline retail staff. The film highlights the everyday efforts of store teams who help create memorable shopping experiences for customers during Diwali.
Set across Titan’s retail spaces, the film showcases store executives decorating stores, arranging products, assisting customers in choosing gifts, and wrapping them with care. The narrative emphasizes how these personal gestures contribute to a festive atmosphere, both inside the stores and beyond.
Ajoy Chawla, CEO of Titan Jewellery Division, said, “At Titan Company, our store teams are not just the face of our brands – they are the soul. While most of us spend festivals with family, our retail staff is on the ground enabling joy for others. ‘Humari Diwali’ acknowledges their quiet commitment and the warmth they bring to every interaction.”
Sirish Chandrashekar, Head of Corporate Brand, added, “This campaign tells a story beyond the usual festive narrative. It celebrates those working behind the scenes, whose efforts make meaningful celebrations possible.”
Maitri Ramkumar, Senior Creative Director – Digital, Ogilvy Bangalore, noted, “While brands often focus on festive moments shared by customers, Titan Company shifts the spotlight to its dedicated store executives. It has been a joy bringing this narrative to life.”
The film concludes with the message: “Celebrating those that make our celebrations special”, showcased through moments of connection, gratitude, and shared joy. Live across Titan Company’s social media platforms, ‘Humari Diwali’celebrates everyday acts of care and the genuine connections that make the festive season meaningful.
