Titan has unveiled its new brand campaign, Wear Your Story, featuring badminton champion PV Sindhu and actor Vikrant Massey. Conceptualised by Ogilvy, the campaign reinforces the brand’s focus on authenticity and personal identity, positioning style as an expression shaped by lived experiences rather than trends alone.
Video 1: https://www.youtube.com/watch?v=q7LqIyJorM0
At the heart of the campaign are the individual journeys of Sindhu and Massey-two contemporary cultural figures whose careers resonate strongly with younger audiences. Their stories form the narrative backbone of the films, with Titan watches presented as subtle yet meaningful markers of personal milestones, discipline and choice.
Video 2: https://www.youtube.com/watch?v=pTgCCnCMb8w
Ranjani Krishnaswamy, CMO, Analog Watches at Titan Company, said the brand has always viewed a watch as more than a functional accessory. She noted that in a time when authenticity has become aspirational, people want their style to reflect who they truly are. According to her, Sindhu and Massey embody the resilience, honesty and courage that align closely with Titan’s evolving design philosophy and horological craft.
Sindhu’s film traces her journey through rigorous training, perseverance and resilience, both on and off the court. She shared that the campaign revisited defining moments in her life, capturing how determination and purpose naturally shape personal style.
In a companion film, Massey reflects on intention, simplicity and sincerity as guiding forces in his career. He said that Wear Your Story feels deeply personal, as a timepiece often serves as a reminder of where one has been and the direction one chooses to take.
The campaign signals Titan’s growing emphasis on narrative-led advertising and culturally grounded storytelling. Puneet Kapoor, chief creative officer at Ogilvy South, explained that the idea stems from a belief that strong brands mirror people and their journeys. By starting with Sindhu and Massey, the campaign aims to honour authentic Indian stories that resonate widely.
Wear Your Story is currently live across digital platforms, supported by campaign films created by Ogilvy Bangalore.
