Toaster INSEA has been appointed to manage the social media strategy for Godfather Beer, marking a significant addition to the agency’s growing digital portfolio. The partnership underscores Godfather’s ambition to strengthen its online presence as competition within the beer category accelerates.

Under the mandate, Toaster will focus on crafting platform-specific content designed to elevate the brand’s digital voice, particularly through youth-centric storytelling and new-age media formats. The win also aligns with the agency’s broader push into AI-powered production and experimentation across digital content.

Commenting on the collaboration, Bhawika Chhabra and Ira G, managing director and chief creative officer at Toaster INSEA, said:
“We’re in a time where creativity, technology, and culture converge at unprecedented speed. Godfather is a legacy brand with deep cultural equity, and this moment presents the perfect opportunity to reimagine that legacy for today. With our AI studio and content innovation at the core, we look forward to shaping a social presence that is as bold, timeless, and unapologetic as the beer itself.”

Monalisa Mandal, senior vice president and marketing head at Devans Modern Breweries, added:
“Godfather Beer stands at the intersection of tradition and evolution. As India’s strongest and most iconic beer, our legacy has always been rooted in boldness-whether in flavour, vision, or consumer connection. Partnering with Toaster INSEA marks an exciting step into this next chapter. Their digital-first approach and culture-forward creativity make them the ideal partners to infuse fresh energy into our narrative. Together, we’re not just honouring Godfather’s legendary status—we’re redefining it for a new generation of beer lovers across every screen.”