Real estate redevelopment specialist Pranav Constructions Limited (PCPL) has awarded its integrated digital marketing mandate to Tonic Worldwide, following a multi-agency pitch. The partnership will cover social media strategy, search engine optimisation (SEO), and performance marketing to strengthen PCPL’s digital presence and consumer engagement.
Known for its commitment to transforming aging structures into modern residential spaces, PCPL has built a reputation in Mumbai’s redevelopment landscape for delivering quality construction with transparency and on-time project completion. The company’s community-first approach remains central to its brand philosophy.
With this collaboration, Tonic Worldwide will help PCPL adopt a sharper digital-first approach. The agency will craft insight-led campaigns designed to engage audiences in real time and position PCPL as a category leader in the redevelopment sector.
Commenting on the association, Akshay Kripalani, Chief Sales and Marketing Officer at PCPL, said, “We are focused on strengthening our leadership in Mumbai’s redevelopment segment. Tonic Worldwide brings a strategic and creative edge that aligns with our vision of providing affordable, quality housing while building community trust. This partnership is key to enhancing customer satisfaction and scaling our presence as we grow.”
Chetan Asher, Founder & CEO, Tonic Worldwide, added, “With a strong legacy of building real estate brands and delivering impactful campaigns, we’re excited to partner with PCPL in their next phase of growth. As they move toward an IPO, our goal is to amplify their values-quality, integrity, and sustainability-through content that resonates with the evolving consumer landscape.”
The mandate will be executed out of Tonic Worldwide’s Mumbai office.
