Tonic Worldwide has launched Groth, a new AI-driven marketing intelligence platform designed to bring search insights, attribution, creative evaluation and trend tracking into one unified ecosystem. The move aims to simplify how marketers manage performance data across increasingly fragmented digital environments.

Groth is built around four standalone yet interconnected modules. Together, they address the challenge of juggling multiple dashboards for visibility, attribution, creative testing and market intelligence.

Groth.Signals tracks category movements, competitor strategies and emerging trends using a proprietary scanning algorithm supported by analyst inputs. Groth.Discover measures brand visibility across search and AI-led discovery platforms, generating keyword strategies and content outlines backed by real-time performance data. Groth.Creative evaluates ad performance through a scoring engine that assesses hooks, messaging and calls to action, combining AI analysis with strategic creative oversight. Meanwhile, Groth.Pulse integrates paid, organic and offline data through server-side tracking to deliver a consolidated attribution view.

Chetan Asher, Founder and CEO of Tonic Worldwide, said the platform was built to help marketers cut through data overload and focus on actionable insights. He noted that Groth blends AI-powered pattern recognition with human strategic input to provide clarity rather than complexity.

Samir Asher, Founder and COO, described Groth as a natural evolution of the agency’s expertise in SEO, AI-led optimisation and insights. According to the agency, select clients have already piloted the platform, with broader access being rolled out through strategic partnerships.