Too Yumm!, the disruptive snacking brand from the RP-Sanjiv Goenka Group, has unveiled its latest innovation – Party Harder Chips, positioned as the world’s first anti-hangover chips. The product was launched by Bollywood star Varun Dhawan, who brought his trademark energy to the campaign, reflecting the snack’s bold and lively persona.
Inspired by Livitup, the anti-hangover supplement from Dr. Vaidya’s, the chips are formulated with functional ingredients like turmeric, ginger, black pepper, and green tea antioxidants. These components are known for their detoxifying and recovery-supporting properties, making the chips both tasty and purpose-driven. The flavor profile leans into classic masala, giving consumers a familiar yet innovative snacking experience.
Varun Dhawan commented on the launch:
“Too Yumm! always brings something exciting. Party Harder Chips are the perfect addition to any party – a snack that lets you keep the fun going.”
Yogesh Tewari, CMO of Too Yumm!, said:
“We saw a gap in the party-snacking moment. Young India loves to snack while they celebrate, but there was nothing designed specifically for that occasion. With Party Harder Chips, we’ve created a bold, flavourful snack that also supports post-party recovery. This collaboration with Livitup delivers a truly unique product – a world-first innovation in the snacking space.”
Party Harder Chips are now available on Blinkit and Swiggy Instamart, making them easily accessible for last-minute party plans and post-celebration cravings.
