The latest campaign argues that lasting regrowth depends on addressing underlying health issues-not cosmetic fixes.

Video Link: https://www.youtube.com/watch?v=KiLg2jOgTAI&t=4s

Traya has unveiled a new campaign featuring actor Rajkummar Rao, reinforcing its message that hair loss is fundamentally an internal health issue. This is the brand’s third collaboration with the actor, continuing its effort to shift the conversation from surface-level treatments to root-cause correction.

The film tackles a widespread myth: that a transplant alone guarantees permanent results. It opens with a man celebrating his recent procedure before being interrupted by Rao, who warns, “Transplant ke baad bhi baal ho sakte hai zero, kyuki hair loss andar ka problem hai.” The line emphasises Traya’s core stance that long-term hair growth depends on improving internal health, not just external interventions.

Rao said, “I love collaborating with Traya. The insights they bring and the myths they break through their ads are amazing. I enjoy working with brands that add value to people’s lives, and Traya truly does that.”

Saloni Anand, co-founder, Traya, added, “We’ve been leading the hair loss narrative with deeper health conversations. Sustainable results come only from fixing internal root causes-not quick fixes or transplants. This campaign brings the focus back to what really matters.” She noted that Rao’s continued association strengthens the brand’s message.

The film is live in Hindi, Marathi and Gujarati, with Bengali and Odiya versions set to follow.