Tribes has announced a strategic investment in DGTOOHL, a Mobiyoung product, marking a significant move to strengthen its position in the evolving out-of-home (OOH) media landscape. DGTOOHL is known for its expertise in programmatic digital out-of-home (DOOH) solutions and real-time audience intelligence, enabling brands to move beyond traditional outdoor advertising toward more measurable and performance-driven outcomes.
This investment aligns with Tribes’ broader vision of building an integrated media and technology ecosystem. By combining DGTOOHL’s advanced technological capabilities with its own strategic and creative strengths, Tribes aims to offer clients smarter, data-led outdoor advertising solutions that deliver precision targeting and measurable impact.
Gour Gupta, Chairman of Tribes, highlighted the shift in the OOH industry from static displays to dynamic, data-powered platforms. He emphasized that DGTOOHL’s focus on programmatic capabilities and audience analytics complements Tribes’ integrated approach, enabling brands to engage audiences more effectively while tracking performance in real time.
Mayank Sharma, Co-Founder and CTO of DGTOOHL, echoed this sentiment, noting that the partnership is rooted in a shared ambition to transform OOH into an outcome-driven medium. As the boundaries between digital and physical media continue to blur, brands increasingly demand solutions that combine scale, intelligence, and accountability.
Together, Tribes and DGTOOHL aim to redefine how brands leverage outdoor media-making it more adaptive, responsive, and aligned with modern marketing expectations.
