In a landmark moment for Indian advertising, Tribes Communication– an independent, fully homegrown agency—delivered a stunning performance at Goafest 2025, South Asia’s premier advertising and media festival. At the prestigious Abby’s One Show Awards, the agency clinched an impressive 26 accolades, including:

• 1 Grand Prix
• 5 Golds
• 3 Silvers
• 9 Bronzes
• 8 Merit Awards

These honors spanned a wide array of categories, reinforcing Tribes’ creative depth and versatility.

This exceptional achievement not only reaffirms Tribes Communication’s creative prowess but also marks a significant cultural and industry shift. In a space often dominated by multinational networks, Tribes has emerged as a powerful symbol of Atmanirbhar Bharat, championing indigenous creativity and innovation on a global stage.

“What makes this win truly historic isn’t just the awards-it’s the journey,” the agency stated in an official note. “On a stage long held by global giants, Tribes rose as a bold representation of the Atmanirbhar spirit, breaking category norms and rewriting creative rules. We’ve shown that ideas born from Indian culture, enriched by local insight, and delivered with precision can not only compete-but lead-on the global front.”

Gour Gupta, Managing Director & Chairman of Tribes Communication, echoed this sentiment:

“We didn’t inherit a legacy-we built one, step by step, rooted in the soil of India. Every win is more than a medal; it’s a message-that creativity born from our streets, our stories, and our spirit can rise to any global stage. We are proudly Indian and fiercely Atmanirbhar-not just in name, but in everything we do. I’m proud that our clients and brands trust Tribes to set the pace, break through the clutter, and become one of the most disruptive, indigenous, and impactful voices in the industry.”