Tribes Communications has announced a strategic investment in TRIOOH, a technology-driven out-of-home (OOH) media company, marking a significant step in expanding its integrated communications and experiential media capabilities. The partnership brings together Tribes’ strategic, creative, and media expertise with TRIOOH’s tech-first OOH execution model to deliver scalable, data-led solutions for brands.
Headquartered in India, TRIOOH operates across traditional and digital OOH formats, leveraging advanced tools such as data analytics, real-time campaign monitoring, audience insights, geo-targeting, and dynamic content delivery. The investment signals Tribes’ intent to deepen its presence in the rapidly evolving OOH landscape, where measurable impact and intelligent execution are becoming critical.
Commenting on the development, Gour Gupta, chairman, Tribes Communications, highlighted that the collaboration aligns with Tribes’ ongoing focus on strengthening technology-led capabilities at scale. He emphasized that TRIOOH’s innovation-led approach, execution excellence, and strong client portfolio make it a natural strategic and cultural fit within the Tribes ecosystem.
TRIOOH’s client roster includes brands such as Meta, Qualcomm, VinFast, Bharat Taxi, and Snabbit, with campaigns executed across multiple markets using a mix of static, digital, and data-enabled OOH formats. Under the partnership, Tribes’ strengths in brand strategy, media planning, creative, and experiential services will integrate closely with TRIOOH’s OOH technology platforms and on-ground execution.
Anuj Bhandari, founder and CEO, TRIOOH, described the partnership as a transformative milestone, enabling the company to scale rapidly while delivering smarter, more measurable OOH solutions. Co-founder Jasmeet Singh added that the collaboration accelerates the shift from static visibility to outcome-driven, data-led brand experiences.
Together, Tribes and TRIOOH aim to redefine OOH by combining strategy, creativity, technology, and execution into a unified, impact-focused offering.
