Truecaller has appointed Archana Roche as Global Head of Measurement & Analytics for its rapidly growing Ad Solutions business, reinforcing its commitment to a data-driven, performance-focused advertising ecosystem. With over 18 years of experience in digital measurement and ad effectiveness, Roche joins from Aleph, where she led Meta Measurement globally across multiple regions. Her expertise in analytics, attribution, and marketing effectiveness will help Truecaller enhance ROI for brands through precise, transparent, full-funnel measurement.