Truecaller, the world’s leading communications platform, today announced adVantage, an AI-driven recommendation engine designed to transform how businesses engage users during high-attention communication moments. Built on a centralized intelligence hub, adVantage continuously learns from user interactions, optimizing messaging across Business Messaging, contextual advertising, and enterprise-grade solutions to deliver highly relevant content with precision and impact.

Powered by real-time insights from Truecaller’s vast ecosystem, adVantage ensures privacy-safe, anonymized, and aggregated data drives every recommendation. For consumers, this means communications are relevant and trustworthy; for businesses, it enables smarter targeting, deeper engagement, and actionable insights that improve day-to-day decision-making and unlock revenue opportunities.

Rishit Jhunjhunwala, Global CEO of Truecaller, said:

“Relevance is the new currency in a world moving away from broad targeting. adVantage allows businesses to understand users’ needs and deliver value at every interaction. It’s central to our strategy of building scalable growth engines that redefine how businesses create impact.”

Following a successful pilot within Truecaller’s ads business-where engagement and ROI benchmarks improved significantly-adVantage is now being rolled out across other verticals. Truecaller’s Business Messaging platform, for example, saw open rates increase by 400% during initial testing.

adVantage operates through three AI-powered modules:

• Discover: Identifies new, relevant audience segments to expand reach.
• Engage: Re-targets interested users to boost mid-funnel conversions.
• Perform: Optimizes key outcomes like leads, app installs, and commerce transactions.

During its pilot, adVantage achieved a 50% lift in click-through rates and reached over 200 million users, with notable gains in automotive, fintech, edtech, and e-commerce sectors.

Liniker Seixas, adVantage Lead at Truecaller, added:

“Our platform uses multiple AI models to continuously learn and optimize, helping businesses dynamically improve efficiency, engagement, and ROI.”

By combining AI-powered insights with Truecaller’s ecosystem, adVantage empowers brands to reach the right audiences, strengthen engagement, and accelerate conversions, establishing itself as a cornerstone of modern marketing strategies.