Bengaluru: TVS Apache has marked two decades of racing excellence with the launch of its first-ever official brand anthem, The Apache DNA. The milestone celebrates 20 years of performance engineering and a global rider community that now stands 6.5 million strong.
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The high-energy anthem uniquely transforms the motorcycle’s signature exhaust note into a rhythmic musical beat, blending mechanical precision with artistic expression. Composed by acclaimed rapper and songwriter Brodha V, the track captures the essence of Apache’s racing pedigree through lyrics centred on speed, precision and control.
Released across digital platforms in six languages – English, Hindi, Marathi, Tamil, Telugu and Kannada – the anthem reflects the brand’s deep cultural connect with riders across India and its expanding footprint in over 60 countries. By stepping into music and youth culture, Apache extends its performance-driven philosophy beyond the racetrack, reinforcing its identity as more than just a motorcycle brand.
The launch also highlights the brand’s continued commitment to democratizing racing-bred technology while strengthening emotional bonds with its community. Over the years, TVS Apache has evolved into a symbol of confidence, authenticity and fearless ambition.
With The Apache DNA, the brand shifts into a new cultural gear, turning the roar of its engine into a unifying soundtrack for riders worldwide and reaffirming its legacy as a powerhouse in performance motorcycling.
