TVS Motor Company has launched a new campaign for its flagship electric scooter, the TVS iQube, reinforcing its positioning as “India’s Favourite Family EV.” The campaign highlights the scooter’s growing adoption among Indian households, positioning it as an integral part of everyday life.
Marking one of the brand’s largest television-led initiatives, the campaign is being rolled out across high-impact platforms, including the Indian Premier League and cinema, ensuring nationwide visibility. The strategy aims to reach diverse consumer segments while strengthening emotional resonance with audiences.
Built on themes of trust, scale, and relatability, the campaign draws from the experiences of over 850,000 families who have embraced the TVS iQube. It reflects the shift toward electric mobility in India, showcasing how EVs are becoming a practical and reliable choice for daily commuting.
The campaign film captures real-life scenarios-from school drop-offs and office commutes to shared family outings-highlighting the scooter’s everyday utility. It also brings attention to key features such as a pillion backrest, hill hold assist, smart connectivity, spacious under-seat storage, and low running costs.
Anchored in the message, “Behind every person’s journey is an entire family. And behind every happy family is a TVS iQube,” the campaign positions the product as more than just a vehicle-it is a companion in family life.
Currently available across 1,000+ cities and 3,300 dealerships, TVS iQube continues to play a significant role in accelerating EV adoption across India.
