The new campaign titled ‘Your Night, Our Ride’ promotes responsible celebrations with rewards and discounts for safer mobility
Uber and AB InBev India have teamed up to launch ‘Your Night, Our Ride’, a festive campaign encouraging responsible celebrations. Running from October 16 to November 10, the initiative aims to promote safer mobility choices while rewarding customers who opt for responsible travel.
The campaign spans 100 popular pubs, bars, and restaurants across Bengaluru, New Delhi, Gurugram, and Noida, including venues such as One8 Commune, Paul, Chili’s, Café Delhi Heights, and 1522. Customers arriving at these partner locations via Uber can enjoy discounts on select beverages, while those returning home benefit from reduced fares on Uber rides.
Shiva Shailendran, Director – Consumer Growth, Uber India & South Asia, said:
“Through this campaign, we want to make choosing a safe ride home both rewarding and responsible. The festive season is a time for people to unwind and celebrate, and we want to ensure they can do so without worrying about how to get home safely. By joining hands with AB InBev, we’re making it easier for people to enjoy their evenings, act responsibly, and help keep roads safer for everyone.”
Anasuya Ray, Vice President – Corporate Affairs, AB InBev India, added:
“Festive moments are best enjoyed when they’re safe and memorable. We believe celebrations are rooted in responsible choices, and this partnership with Uber brings that belief to life by offering patrons safer mobility options. This initiative extends our global campaign ‘Cheers to Moderation’, which celebrates smarter choices and responsible behaviour.”
A consumer survey commissioned by Uber found that over 92% of respondents consider impaired driving very risky, and 89% strongly agree that using Uber after a night out is a responsible choice. The study also highlighted that most urban consumers prefer ride-hailing apps for safe, convenient travel after social gatherings.
Under the campaign, Uber riders can enjoy 15% off Uber Black rides and 20% off Uber Premier rides for both legs of their trip. Additionally, showing an Uber receipt at partner venues unlocks special discounts on AB InBev beverages.
By combining safety with convenience, ‘Your Night, Our Ride’ aims to normalise responsible drinking and safe travel during festive celebrations. The campaign runs in Delhi-NCR and Bengaluru until November 10.
