UFO Cine Media Network has announced its marquee initiative, “India’s Biggest Cinema Moment Ever,” anchored around the simultaneous nationwide release of two major action entertainers – Dhurandhar 2 – The Revenge and Toxic. With trade estimates and PROCAT cinema measurement projections indicating nearly 100 million cumulative footfalls over their lifetime theatrical run, the window is being positioned as one of the most commercially significant moments in Indian cinema advertising.
The rare dual release brings together two high-decibel films with strong pre-release momentum and pan-India appeal. Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, will release in five languages, strengthening its footprint across northern and southern markets. Meanwhile, Toxic, headlined by pan-India star Yash, is expected to draw massive turnout across circuits. Yash’s previous blockbuster, KGF: Chapter 2, grossed over ₹1,250 crore globally, underscoring his box-office pull.
For advertisers, UFO is framing this release window as a high-attention, high-impact opportunity. Operating across 4,100+ theatres in over 1,500 towns and cities – spanning multiplexes, premium luxe screens, and single screens – the network enables synchronized national campaigns at scale.
As theatrical consumption expands beyond metros into fast-growing regional markets, such large-scale dual releases are emerging as anchor events in annual media calendars. Industry stakeholders believe this moment could redefine cinema’s role as an immersive, performance-driven advertising medium delivering both reach and measurable recall.
