Ultimate Kho Kho has appointed Dhiraj Parasher as CEO ahead of its third season kicking off on November 29, 2025, which will feature international players for the first time. With over 20 years of experience in sports, entertainment, and brand strategy—including key roles at Adani Group and Ernst & Young—Parasher will drive UKK’s global expansion while staying rooted in Kho Kho’s cultural legacy. His focus will be on building a scalable, tech-powered league with global relevance, aiming to position UKK as a flagship platform for indigenous sports on the world stage.
