UNIBIC Foods has appointed Ajay Bathija as its new CEO to drive the company’s next phase of growth in domestic and international markets. With over two decades of experience in FMCG and beverages, including 18 years at The Coca-Cola Company, Bathija brings expertise in brand building, marketing, and regional expansion. He will focus on strengthening UNIBIC’s product portfolio, consumer engagement, and market presence, steering the brand toward innovation and broader global reach.