Global fashion retailer UNIQLO has unveiled its latest 2025 HEATTECH campaign, featuring two global icons – newly appointed brand ambassador Cate Blanchett and longtime partner Roger Federer. The campaign celebrates UNIQLO’s pioneering HEATTECH innovation, combining warmth, sophistication, and effortless style for the modern winter wardrobe.
The new visuals capture Blanchett in the WOMENS HEATTECH EXTRA WARM Cashmere Blend Turtleneck T-shirt and Federer in the MENS HEATTECH EXTRA WARM Cashmere Blend Crew Neck T-shirt. Both ambassadors reflect the essence of HEATTECH – timeless comfort, refined versatility, and elegant simplicity.
For the first time, UNIQLO introduces HEATTECH EXTRA WARM Cashmere Blend to its MENS line, featuring 9% cashmere for luxurious softness and warmth that’s 1.5 times higher than regular HEATTECH, while remaining 30% lighter. The collection offers both crew neck and turtleneck options, alongside two new color additions for women.
Blanchett, the Oscar-winning Australian actor and producer known for films such as Elizabeth, Carol, and Tár, brings a touch of artistry and advocacy to the campaign, embodying UNIQLO’s values of authenticity and purpose. Federer, the Swiss tennis legend and philanthropist, represents excellence, grace, and the spirit of innovation – both on and off the court.
With this campaign, UNIQLO continues to redefine winterwear, merging advanced fabric technology with modern design to create apparel that’s as functional as it is elegant – a perfect balance of warmth, comfort, and style.
