UNIQLO has unveiled its Spring Summer 2025 campaign ‘Life in Linen,’ starring brand ambassadors Kareena Kapoor Khan and Sidharth Malhotra. The campaign showcases UNIQLO’s Premium Linen Collection ahead of the summer season, emphasizing the fabric’s comfort, versatility, and style through two distinct films.
In her campaign video, Kareena is shown wearing UNIQLO’s linen shirt across various settings—at home, visiting a flower shop, and enjoying a picnic with friends. “Linen is a staple in my wardrobe, especially during the hot, Indian summer,” says Kareena. “UNIQLO’s Premium Linen Shirts are versatile and perfect for my everyday routine.”
Sidharth’s film follows him through daily activities while wearing UNIQLO linen pieces. He comments, “Summers call for fabrics that are breathable, comfortable, and stylish, and Linen never lets me down. The UNIQLO Premium Linen Collection keeps me both comfortable and looking effortlessly sharp.”
Nidhi Rastogi, Marketing Director at UNIQLO India, highlights that the collection is “made with 100% European premium linen” and reflects “UNIQLO’s LifeWear promise of quality and timeless appeal.”
The 30-second campaign films will be distributed across digital platforms, print, outdoor advertising, and in-store displays. The Premium Linen Collection is now available in all UNIQLO stores and on their official website.
