NEW DELHI: With winter setting in across the capital, UNIQLO has launched a vibrant HEATTECH branding activation on the Delhi Metro Yellow Line, running from 24 November to 24 December 2025. The initiative features two fully wrapped trains, each comprising eight carriages, turning the metro into a moving showcase of HEATTECH’s warmth and innovation.
The metro wraps bring UNIQLO’s HEATTECH technology directly into the daily commute, highlighting its unique ability to transform body moisture into heat while remaining lightweight and stylish. The campaign allows commuters to experience the product’s core value of being thin yet warm, making it an essential addition to winter wardrobes.
Strategically installed in high-footfall stations including Rajiv Chowk, INA, and Sikandarpur, the activation ensures maximum visibility for the brand, creating an engaging visual experience for Delhi and Gurgaon residents. By merging function with style, UNIQLO’s campaign reinforces the versatility and everyday practicality of HEATTECH wear.
The activation also reflects UNIQLO’s broader mission of delivering LifeWear-functional, innovative clothing tailored to local needs. Through the metro takeover, the brand not only showcases its thermal wear technology but also positions itself as a go-to choice for comfort and style during colder months.
By transforming a routine commute into an immersive brand experience, UNIQLO ensures that HEATTECH is top-of-mind for consumers, blending innovation, warmth, and everyday practicality into the heart of Delhi’s bustling transport network.
