Through UMG’s global network, the partnership aims to bring Mad For Mussic’s repertoire to international audiences.
Universal Music India (UMI), a division of Universal Music Group (UMG), has entered into a strategic partnership with Hindi film production house Maddock Films and its newly launched music label, Mad For Mussic, founded by producer-director Dinesh Vijan.
Under this partnership, UMI will serve as the global strategic partner for Mad For Mussic’s future film soundtracks, business ventures, and product offerings. Leveraging UMG’s expansive global network, the collaboration aims to provide Mad For Mussic’s catalogue with greater international exposure.
This move enhances UMI’s already significant presence in the Hindi film music space. The label has an established history of working with iconic Bollywood soundtracks, including titles such as Sholay, Deewar, Dostana, Yaarana, Julie, Saagar, Shaan, Blackmail, Khamoshi, Bombay, Devdas, and Sur.
Key Voices on the Partnership
Adam Granite, CEO – Africa, Middle East, and Asia at UMG, said:
“This landmark partnership with Maddock Films marks a crucial step forward for our India business. Dinesh Vijan is not only a veteran in the Hindi film industry but also a master storyteller with an extraordinary ear for music. We’re thrilled to work on Maddock’s upcoming film slate and share more exceptional Hindi music with the world.”
Dinesh Vijan, Founder – Maddock Films, commented:
“We live and abide by a ‘content-first’ approach. Our films reflect the heart of real India – rooted in small towns but resonating across major cities, both in India and globally. Music has always been a cornerstone of our storytelling. Partnering with UMG is the ideal next step as Maddock grows, developing leading film franchises and exploring new genres.”
Sanujeet Bhujabal, Managing Director – India & South Asia, UMI, added:
“Dinesh Vijan has built Maddock Films into a content powerhouse through bold, culturally rich storytelling with music at its core. This alliance between Maddock’s creative strength and UMG’s global platform will bring Indian narratives and soundscapes to a worldwide audience. With this move, UMI positions itself at the forefront of the growing Indian film music market.”
Devraj Sanyal, Chairman & CEO – India & South Asia; SVP Strategy – Africa, Middle East & Asia, UMI, shared:
“This is the right time and the perfect partner for us to re-enter the Indian film music arena. UMI has seen tremendous success in making ipop and desi hip-hop both culturally relevant and globally resonant. Now, it’s time to give that same passion and focus to film music. With Dinesh on board, there’s much more to come.”
