UP Warriorz, the Women’s Premier League franchise owned by Capri Sports, has announced L’Oréal Professionnel as its title sponsor for the upcoming fourth season of the WPL. The association marks a strategic partnership rooted in shared values of women’s empowerment, confidence and performance excellence.

As part of the collaboration, L’Oréal Professionnel will gain prominent visibility across UP Warriorz’s on-ground assets and broadcast integrations throughout the season. However, the partnership is designed to go beyond traditional branding, with plans for season-long integrations and content-driven initiatives that spotlight stories of ambition, transformation and leadership in women’s sport.

Speaking on the announcement, Jinisha Sharma, Director at Capri Sports, highlighted that the partnership represents a meeting of purpose-driven brands. She noted that UP Warriorz is committed to creating an ecosystem where women are encouraged, celebrated and empowered to lead with confidence. L’Oréal Professionnel’s philosophy of transformation and self-belief aligns closely with this vision, enabling both brands to inspire young girls to dream big and strive for excellence both on and off the field.

Kshemal Waingankar, COO of UP Warriorz, echoed the sentiment, stating that L’Oréal Professionnel’s focus on empowering women makes it a natural fit for a women-first franchise like UP Warriorz. He emphasised that the collaboration is about impact and shared belief, not just visibility.

From L’Oréal Professionnel’s perspective, the partnership reflects its commitment to confidence-building and professional excellence. Mathilde Barthélemy-Vigier, General Manager, L’Oréal Professionnel India, said the association celebrates women who push boundaries and redefine success, reinforcing the brand’s philosophy of “Pros meeting Pros.”

With WPL Season 4 approaching, the partnership sets the stage for a powerful convergence of sport, storytelling and purpose-led branding.