The Capri Sports–owned UP Warriorz has announced a multi-year partnership with Joy Personal Care, the skincare brand from RSH Global, ahead of the upcoming Women’s Premier League season. The collaboration is rooted in shared values of wellbeing, confidence and accessible care, extending across player support, fan engagement and community-led initiatives.
As part of the association, Joy Personal Care will offer its range of personal-care products to the team, while also rolling out engagement programmes designed to promote self-care and collective empowerment. The brand will gain visibility across team jerseys, merchandise and other seasonal properties.
Kshemal Waingankar, COO, UP Warriorz, said, “We are delighted to welcome Joy Personal Care as a partner for the new season. Their commitment to quality, inclusivity and helping individuals bring out their best aligns closely with our ethos. We look forward to building on this relationship and believe the synergy between both brands will resonate strongly as we move ahead.”
Sunil Agarwal, co-founder and chairman, Joy Personal Care (RSH Global), added, “We are excited to associate with the UP Warriorz. At Joy, we champion women who continually break barriers, and this partnership allows us to amplify that mission. It also strengthens our strategic presence in northern India, one of our most significant markets. We are confident this collaboration will deepen consumer trust and reinforce our commitment to supporting women’s sport.”
Poulomi Roy, chief marketing officer, Joy Personal Care (RSH Global), said, “Women’s cricket has seen remarkable growth, and recent milestones have shown that excellence transcends gender. Partnering with the UP Warriorz at a moment when women’s sport is reshaping cultural narratives feels both impactful and timely. Our brand stands for confidence and inclusivity, and this association reflects our belief in a future where every woman defines her own path-on the field and beyond.”
Joy Personal Care will activate the partnership through co-created campaigns, experiential touchpoints and awareness-driven initiatives throughout the season.
