The Uttar Pradesh Kabaddi League (UPKL) has announced Screenox as its official cinema partner, a move aimed at significantly boosting the league’s nationwide presence ahead of Season 2. Through this association, UPKL will gain access to more than 900 PVR INOX branding sites across India, enabling large-scale visibility among cinema-going audiences.
Screenox will leverage the partnership to deepen its footprint in Uttar Pradesh and key national markets, while UPKL will run promotional campaigns across major metro cities such as Mumbai, Kolkata, Hyderabad, New Delhi, Ahmedabad and Bengaluru, along with Tier 1 and Tier 2 locations. The collaboration also opens opportunities for on-ground engagement and digital promotions across cinema environments.
Gautam Gulati, Founder of Screenox, said, “We’re proud to partner with UPKL Season 2 as the Cinema Partner. Kabaddi is one of India’s most passionately followed sports, and UPKL’s focus on nurturing grassroots talent aligns perfectly with our mission. We look forward to amplifying the league’s presence across PVR INOX screens nationwide.”
Aishwarya Gautam, CEO of SJ Uplift Kabaddi, added, “We are delighted to welcome Screenox on board. Their support strengthens our goal of elevating kabaddi as a mainstream sport and expanding its reach to a more diverse audience. Together, we aim to deliver a richer fan experience across the country.”
UPKL Season 2 begins December 24, 2025, at the Noida Indoor Stadium. Matches will air live on Zee Bollywood, &Pictures HD and Anmol Cinema 2, and will stream on ZEE5. UPKL is owned and managed by SJ Uplift Kabaddi.
