TMRW House of Brands, part of the Aditya Birla Group, has launched its latest campaign for denim label Urbano titled ‘Got Game?’ – fronted by rising Indian cricket star Abhishek Sharma.
Operating in the denim and bottom-wear space, Urbano has built a reputation for delivering cult fits and contemporary styles that resonate with a new generation of fashion-forward consumers. With this campaign, the brand takes a bold step in positioning itself as India’s own sexy denimwear brand.
https://www.instagram.com/reel/DOQQYfVAfBU/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
‘Got Game?’ is Urbano’s fresh, playful take on denim – sleek, flirty, and packed with energy. Conceptualised and shot in a reel-first format by Cocktail Art Company, the campaign is tailor-made for today’s digital-native audience. Expect snappy edits, catchy soundscapes, and looks designed for instant style inspiration – a visual experience that feels as effortless as slipping into a perfect pair of jeans.
At its heart, the film celebrates the Urbano man – charismatic, stylish, and always ahead of the game. Abhishek Sharma, with his fearless on-field presence and off-field charm, perfectly embodies this spirit, making him the ideal face for the campaign.
Prashanth Aluru, CEO & Co-founder of TMRW, said:
“Denim in India has often been about function or passing trends. With Urbano, we want to build a brand that is confident, sexy, and contemporary. ‘Got Game?’ is our statement of intent – a celebration of style and self-assurance. Abhishek Sharma’s youthful energy brings this vision to life. Our ambition is to make Urbano a defining force in Indian fashion – setting new benchmarks for denim culture.”
Naheed Muqeetulla, Founder of Urbano, added:
“Our goal has always been to create denim and bottom-wear that offer both everyday versatility and standout style. Urbano is for anyone who has ‘Got Game?’ – those who carry themselves with quiet confidence. Abhishek perfectly represents this ethos. This campaign highlights denim that’s built not just for performance, but for a lifestyle that’s always a step ahead.”
Shot entirely in 9:16 vertical format, the campaign is designed for social-first engagement and is now live across Urbano’s social media platforms.
