The witty campaign pairs Rautela’s comic flair with KFC’s value meal to drive home the message: money saved is money earned.
KFC India has unveiled a humorous and high-energy campaign featuring actor and digital star Urvashi Rautela to promote its new Epic Savers offer. The tongue-in-cheek campaign plays out as a spoof interview, with Rautela hilariously declaring herself the first woman to “crack maths” after Pythagoras.
“Aryabhatta. Pythagoras. Urvashi Rautela. Names that cracked the code of maths,” the campaign quips, setting the tone for the over-the-top parody.
Shared with Rautela’s 71.2 million followers, the clip sees her claim: “After Shri Pythagoras Ji, I am the first Indian to contribute to maths.” As the interviewer reacts with disbelief, Rautela confidently shares her “top financial secrets.”
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Her top money-saving tip? “KFC’s Epic Savers offer-9 pieces of juicy, crispy chicken for just ₹299. Because money saved = money earned!”
The campaign promotes KFC’s Epic Savers deal: 7 Boneless Chicken Strips and 2 Hot & Crispy Chicken pieces for ₹299, exclusively for dine-in across 1300+ KFC outlets in India. In the ad, Rautela’s assistant delivers the meal mid-interview, dubbing it her “smartest financial move”-no maths degree required.
Adding to the fun, her beloved Labubu dolls make a cameo, munching on chicken alongside her.
By blending Rautela’s flamboyant screen presence with sharp humor and a value-first message, KFC connects with Gen Z and millennial audiences who crave both entertainment and great deals. The campaign underscores KFC’s brand voice-bold, playful, and in tune with pop culture.
