MUMBAI: UTI Mutual Fund has launched its new investor education initiative, ‘SIP karo, SIPizen bano’, aimed at promoting financial discipline through regular SIP (Systematic Investment Plan) investing. Conceptualized by Havas Creative India, the campaign focuses on helping investors cultivate consistent investing habits, a key driver of long-term financial growth.
In today’s complex financial environment, starting and maintaining an investment habit can be overwhelming. SIPs offer a simple solution, allowing investors to contribute small amounts regularly. However, sustaining this behavior over time remains a challenge. UTI Mutual Fund’s campaign addresses this by highlighting the power of steady, disciplined investing.
The film showcases relatable everyday moments of individuals who continue their SIPs month after month, emphasizing that small, regular contributions can lead to meaningful financial progress. The campaign introduces the concept of SIPizens-investors who remain committed to their SIPs, demonstrating resilience and consistency regardless of life’s distractions.
Vetri Subramaniam, MD & CEO Designate, UTI Mutual Fund, said, “Through this campaign, we aim to encourage more Indians to embrace systematic investing. Individuals who start early and stay consistent harness the compounding effect most effectively, building a strong foundation for long-term goals.”
Anupama Ramaswamy, MD & Chief Creative Officer, Havas Creative India, added, “Consistency brings us closer to our dreams. With ‘SIP karo, SIPizen bano,’ we celebrate those who invest steadily, showing that disciplined SIPs turn small efforts into meaningful possibilities.”
The campaign film will be rolled out across YouTube, Instagram, Facebook, LinkedIn, and X, reaching investors nationwide and reinforcing the importance of disciplined investing.
