The Uttar Pradesh Kabaddi League (UPKL) has announced Screenox as its official Cinema Partner, a move that will significantly boost the league’s national visibility. Through this association, UPKL will gain access to more than 900 branding sites across PVR INOX cinemas in India, enabling large-scale outreach among cinema-going audiences. Screenox, in turn, will leverage UPKL’s growing popularity to strengthen its brand presence in Uttar Pradesh and other key markets. UPKL Season 2 is set to begin on December 24, 2025.
The partnership is designed to be mutually beneficial, combining sport and cinema to drive mass awareness. Promotional activities for the upcoming season will span major metro cities such as Mumbai, Kolkata, Hyderabad, New Delhi, Ahmedabad and Bengaluru, along with extensive coverage across Tier 1 and Tier 2 cities. In addition to on-screen visibility, the association opens avenues for on-ground engagement initiatives aimed at building deeper fan connections.
Commenting on the collaboration, Gautam Gulati, Founder, Screenox, said the partnership aligns well with the rising popularity of kabaddi in India. He noted that UPKL’s focus on grassroots talent development resonates with Screenox’s mission, and added that the company looks forward to amplifying the league’s presence across PVR INOX’s digital screen network nationwide.
Aishwarya Gautam, CEO, SJ Uplift Kabaddi, welcomed Screenox on board, stating that the association strengthens UPKL’s goal of positioning kabaddi as a mainstream sport and reaching a wider, more diverse audience across the country.
UPKL Season 2 will be hosted at the Noida Indoor Stadium from December 24, 2025. Matches will be broadcast on Zee Bollywood, &Pictures HD and Anmol Cinema 2, with live streaming available on ZEE5. The league is owned and operated by SJ Uplift Kabaddi, with Season 1 supported by over 12 national brands.
