V-Guard Industries Ltd., one of India’s most trusted consumer electrical and appliance brands, has launched a new campaign for its premium Luxecube Water Heater. Titled “Hum, Tum Aur Kuch Extra,” the film is a charming sequel to last summer’s hit campaign, “Hum, Tum Aur V-Guard,” bringing back the much-loved couple to deliver a story that blends warmth, style, and romance.
A High-Impact Debut
The campaign premiered during the high-voltage India vs. Pakistan Asia Cup 2025 match, leveraging the moment for maximum reach. It is now being amplified across OTT platforms, Connected TV, and social media to connect with today’s digital-first audience.
The Story: Love, Banter & “Something Extra”
The new ad picks up where the last campaign left off, with the couple’s playful chemistry at center stage. The husband teases his wife with talk of adding “extra excitement” to their lives-only to reveal the surprise: the newly installed V-Guard Luxecube Water Heater, which delivers 38% more hot water and a sleek, modern aesthetic perfect for any bathroom.
Leadership Speaks
“Luxecube is designed to make everyday living smarter, more stylish, and more comforting. Bringing back the same couple builds familiarity while the witty narrative keeps the story fresh and aspirational,” said Nandagopal Nair, VP – Brand & Communication, V-Guard Industries Ltd.
Anil Ralph Thomas, Director & CCO, Ralph&Das, who conceptualized and directed the film, noted that the brand continues to weave product benefits into relatable lifestyle moments, using humor and romance to stand out from conventional category advertising.
Kaustav Das, Director & CEO, Ralph&Das, added that V-Guard’s approach is deliberately different—choosing storytelling over direct product selling to create deeper emotional resonance.
Redefining the Bathing Experience
With Luxecube, V-Guard strengthens its premium appliance portfolio, offering homeowners a water heater that delivers not just performance, but also style and sophistication. The campaign underscores the brand’s mission to combine innovation with emotionally rich storytelling-the V-Guard way.
