Lukson, the fine jewellery brand from JK Star Group, has announced Vaani Kapoor as its new brand ambassador. The collaboration celebrates lab-grown diamonds as symbols of sustainable, everyday luxury, blending craftsmanship, transparency, and modern design for today’s conscious consumers.
Founded in 2024 by Anand and Vedant Lukhi, Lukson is backed by the 34-year legacy of JK Star Group and is India’s first D2C jewellery label with a fully owned supply chain – ensuring quality, ethical sourcing, and affordability.
Speaking on the association, Vaani said, “Jewellery is an extension of one’s personality – it should be both beautiful and accessible. Lukson’s designs are minimal yet striking, sustainable yet luxurious.”
Anand Lukhi, CEO of Lukson, added, “Vaani reflects a generation that values individuality and mindful living. Together, we aim to position lab-grown diamonds as the future of fine jewellery.”
As the face of the brand, Vaani will feature in upcoming festive and brand campaigns, showcasing Lukson’s contemporary, design-led pieces that merge style with sustainability.
