Jewelbox, India’s leading lab-grown diamond jewellery brand, has unveiled its first-ever Diwali campaign featuring actress Vaani Kapoor. The ad film tells a heartfelt mother-daughter story, highlighting how diamonds carry emotion and meaning, becoming central to festive celebrations.
The campaign conveys the message: “This Diwali, Say it with a diamond”, reflecting Jewelbox’s vision of making luxury meaningful, accessible, and sustainable. It seamlessly blends contemporary elegance with traditional sentiment, positioning diamonds as enduring symbols of love, gratitude, and timeless bonds.
As part of the festive promotion, Jewelbox is offering 25% off on diamonds, 50% off on making charges, and exclusive gifts with purchases, available until Diwali. The campaign rollout spans digital platforms-including Instagram, YouTube, and Meta-as well as outdoor media across high-footfall festive hotspots.
Vidita Kochar Jain, co-founder of Jewelbox, said, “Diwali is about light, love, and new beginnings. This campaign captures those values with authenticity and warmth. Vaani Kapoor brings elegance and sincerity that mirrors Jewelbox’s philosophy. With this film, we invite people to express their love in a way that feels lasting and personal-by saying it with a diamond.”
The campaign will continue to run across digital channels and premium outdoor locations, making Jewelbox the go-to choice for gifting meaningful jewellery this festive season.
