The launch blends traditional henna with modern, no-ammonia technology.
Vasmol has roped in actress Vidya Balan as the new face of its brand, unveiling a refreshed range of Henna Crème Hair Colour and Shampoo Hair Colour. The latest launch combines the trusted benefits of henna with a no-ammonia crème formula, aimed at consumers seeking a balance between natural care and modern convenience.
The product caters to the evolving needs of today’s users-offering safe grey coverage, easy application, and conditioning benefits, all while staying rooted in tradition.
Dheeraj Arora, MD & CEO, HRIPL (parent company of Vasmol), said, “Vasmol has been a part of Indian households for over 60 years. Our new Henna Crème Hair Colour represents a meaningful evolution-where tradition meets innovation. Vidya Balan is a natural choice to represent this shift, reflecting our values of authenticity, beauty, and cultural pride.”
Priyanka Puri, Senior VP – Marketing, HRIPL, added, “This launch is a milestone for Vasmol. With its safe, ammonia-free formulation and crème convenience, we are addressing what modern Indian women seek in hair colour. Vidya’s voice for self-expression and timeless elegance resonates perfectly with our vision.”
Vidya Balan shared her excitement: “Vasmol brings together the comfort of henna and the ease of modern hair colour. It’s about care without compromise-something every woman values. I’m thrilled to partner with a brand that celebrates natural beauty and individuality.”
The Vasmol Henna Crème Hair Colour range is available in pocket-friendly pack sizes, starting at 25 ml, across leading retail outlets.
