Global ad-tech leader VDO.AI has introduced innovative cricket-themed ad formats tailored for Connected TV (CTV)and display environments, just in time for the Indian Premier League (IPL) 2025. These new formats—QuickFrame, Interactive Storytelling, and InMotion—are designed to help brands maximise ROI through real-time, high-impact advertising during live cricket matches.
The cricket-themed ads are powered by Dynamic Creative Optimisation (DCO) and AI-based contextual targeting. Brands can now display live match scores, as well as event-triggered messages such as sixes, boundaries, and wickets, directly within their ad units. The formats can be further personalised with team colours, enhancing relevance and brand recall.
VDO.AI also allows for interactive features like integrated QR codes and carousel galleries, enabling viewers to instantly engage—whether it’s unlocking offers, booking services, or learning more about the product—without disrupting the match-watching experience.
Amitt Sharma, Founder and CEO of VDO.AI, said, “We’re transforming how brands connect with audiences during high-octane events like the IPL. Our cricket-themed ad formats deliver dynamic, immersive experiences that go far beyond traditional advertising, setting a new benchmark for sports marketing.”
Arjit Sachdeva, Co-founder and CTO, added, “With IPL viewership hitting record numbers, these formats empower brands to stand out in a crowded space and turn every match into a real-time digital engagement opportunity.”
These cutting-edge formats underscore VDO.AI’s commitment to interactive, data-driven advertising tailored to India’s cricket-loving audience.
