Vega Auto Accessories has named Value 360 Communications as its new strategic PR and media relations partner. The agency has been onboarded through Scratchpad Digital under a newly formed collaborative framework, marking an important step in Vega’s push to strengthen its communication and advocacy efforts.

Kunal Chandak, director at Vega Helmets India, said the partnership represents a pivotal moment in the company’s mission to shape meaningful conversations around rider safety. “Leadership is not just about market share; it’s about driving narratives that contribute to society and make roads safer. As we enter our next phase of growth and advocacy, we needed a media relations partner with deep industry expertise, flawless execution, and an instinctive understanding of the safety ecosystem. Value 360 Communications demonstrated all of this. We are confident this collaboration will help us engage riders, influencers, and policymakers more effectively, reinforcing Vega’s position as a credible voice in India’s road safety movement.”

The association aims to amplify Vega’s leadership narrative as a long-standing champion of rider protection, while continuing to highlight its design and innovation credentials on a national and global scale.

Sharing her perspective on the alliance, Manisha Chaudhary, founder and director of Value 360 Communications, said, “Partnering with Vega Auto Accessories Ltd is both an honour and a responsibility. For decades, Vega has set the benchmark for rider safety and earned the trust of millions across India. We are excited to support a brand that has not only created a category but made safety aspirational. Through this partnership, we will elevate Vega’s legacy, strengthen its equity as India’s No. 1 road safety brand, and ensure its stories of innovation, accountability and style resonate across every stakeholder touchpoint.”