Ventes Avenues has announced a strategic expansion of its capabilities across first-party data collaboration, connected TV (CTV) ecosystems, and marketing technology as part of its evolving approach to digital advertising.
The move comes at a time when the advertising industry is adapting to tighter privacy regulations, the gradual decline of third-party cookies, and increasing demand from brands for measurable, cross-channel marketing solutions.
Alongside this strategic shift, the company has also confirmed a leadership transition. Niloufer Dundh has stepped down from her operational and board responsibilities following a mutually agreed transition. Moving forward, the organisation will be led by Balamurugan Mani and Fauzan Abdul Rahim, who will oversee the company’s next phase of growth.
As part of its new direction, Ventes Avenues plans to transition toward a product-led model, with a stronger emphasis on technology integration across media planning, data management, and campaign execution.
Commenting on the transition, Balamurugan Mani highlighted the growing importance of accountability and transparency in digital advertising. He noted that the company aims to help brands build structured first-party data frameworks, access premium media inventory, and leverage technology-driven solutions that enable measurable business outcomes.
Fauzan Abdul Rahim emphasised that influencer and creator-led marketing can no longer operate in isolation. Instead, it must integrate seamlessly with broader media and performance strategies. The company is therefore building technology that enables brands to manage creators, media distribution, and campaign measurement through a unified platform.
As part of this strategy, Ventes Avenues will also strengthen its proprietary demand-side platform for cross-channel campaigns and expand CTV inventory access through OEM partnerships. The company’s influencer marketing platform, Social Tweebs, will continue to support creator discovery, campaign management, and performance tracking across industries.
