Mandate won after a competitive multi-agency pitch
Veritas Reputation PR, a specialist in financial and corporate communications, has bagged the public relations mandate for Canara Bank-one of India’s largest public sector banks. The account was awarded following a rigorous multi-agency pitch involving several leading PR consultancies.
The three-year engagement will see Veritas Reputation lead strategic communications efforts for Canara Bank, aimed at reinforcing its position as a trusted, forward-thinking institution committed to delivering seamless banking experiences nationwide. The scope includes corporate communications, investor relations, and national media outreach across print, electronic, and digital platforms.
A Canara Bank spokesperson said, “In today’s dynamic financial ecosystem, impactful communication is crucial to building trust and connecting with stakeholders. We chose Veritas Reputation PR for their domain expertise, strong media network, and innovative approach. We are confident this partnership will enhance our brand narrative and support our leadership journey.”
Veritas Reputation will focus on amplifying Canara Bank’s corporate reputation, driving consistent messaging, and cultivating stakeholder trust through new-age, insight-driven PR strategies tailored to the evolving BFSI landscape.
Hemant Batra, Managing Director, Veritas Reputation PR, commented, “We’re honoured to partner with Canara Bank-an institution with a legacy of trust and service. This win reinforces our expertise in the BFSI space and our ability to deliver strategic, high-impact communications. We look forward to leveraging our national media relationships and forward-thinking ideas to support the bank’s ambitious vision.”
