Verve Media has been awarded the social media and video content mandate for Rasoi Raga, a food brand rooted in North India’s royal culinary traditions.
Under the partnership, the agency will manage Rasoi Raga’s social media presence and lead video-led storytelling across digital platforms. The mandate includes defining the brand’s online voice, building structured narratives, and translating its culinary philosophy into engaging digital formats.
Rasoi Raga draws inspiration from the traditional royal rasoi, where cooking was guided by rhythm, instinct and generational memory. Positioning food as a “living raga,” the brand blends heritage flavours with contemporary presentation while preserving authenticity.
The collaboration will focus on establishing a consistent cultural narrative through social media management and video content, with emphasis on heritage-led storytelling and deeper audience engagement.
Vinay Singh Sangwan, co-founder, Verve Media, said the brand is built on the insight that food, much like music, carries rhythm and emotion. He added that the agency’s approach will centre on creating immersive, culturally rooted digital stories that resonate with modern consumers.
Rakesh Kumar of Rasoi Raga acknowledged Verve Media’s strategic clarity and creative execution, noting that the partnership has strengthened the brand’s positioning within the food services industry in a short span.
Verve Media’s portfolio spans clients across consumer, technology and public sector categories. The Rasoi Raga mandate further expands its presence in the food and lifestyle segment, underscoring growing demand for narrative-driven digital brand building.
