Prasar Bharati has signed what sources describe as potentially its biggest-ever media deal with veteran news anchor Sudhir Chaudhary to spearhead Doordarshan’s ambitious revival. The landmark partnership aims to restore DD as a dominant force in Indian television news.
Sources close to the development confirm that Chaudhary will join the public broadcaster within months, bringing his decades of experience and commanding presence to what could become India’s most influential news show. The agreement reportedly exceeds the previously speculated value of Rs 14 crores, with exact figures expected soon.
For decades, Doordarshan defined credible news coverage in India before private networks emerged. Now, Prasar Bharati envisions reclaiming DD’s former stature as the gold standard of Indian journalism with Chaudhary leading its news programming.
With a three-decade career, Chaudhary is renowned for sharp analysis and fearless reporting. His current show “Black & White” on Aaj Tak has redefined news presentation with data-backed storytelling and engaging delivery, quickly becoming one of India’s most trusted prime-time programs.
The strategic move appears designed to balance DD’s appeal between traditional TV viewers and the digital-first generation. Whether Chaudhary will leave Aaj Tak immediately remains unclear, as the India Today group approaches its 50th anniversary in 2026.
