VETO has partnered with B4U Network to enhance its content offering, adding multiple popular channels to its growing catalogue. The move is aimed at strengthening VETO’s presence in India’s connected TV (CTV) ecosystem while catering to family audiences across regions.

As part of the partnership, VETO will now stream channels including B4U Movies, B4U Music, B4U Kadak, and Bhojpuri+. This addition brings a diverse mix of Bollywood films, music programming, and regional entertainment, with a strong focus on Hindi-speaking and Bhojpuri audiences.

The integration aligns with VETO’s broader strategy to expand its content library and attract viewers consuming entertainment on larger screens. By combining mass-appeal Bollywood content with regionally relevant programming, the platform aims to deepen engagement and increase time spent among users.

Ritu Dhawan, Managing Director at VETO, highlighted that the platform’s vision is to redefine large-screen entertainment by offering a unified, free, and trusted viewing experience. She added that the partnership with B4U Network will help deliver more engaging and culturally relevant content to households across India.

Beyond content expansion, the collaboration is expected to support VETO’s user growth strategy, particularly in Tier II and Tier III markets where demand for regional and free-to-access entertainment continues to rise.

Overall, the partnership reflects a larger industry trend-OTT platforms doubling down on regionalization and accessible content to scale reach, build loyalty, and compete in an increasingly crowded streaming landscape.