Vi-John, India’s No. 1 shaving cream brand with over 60 years of grooming legacy, has launched its latest integrated campaign featuring brand ambassador Ranbir Kapoor. Titled “Photocopy Nahi, Original Dikho”, the campaign redefines grooming as an expression of individuality, encouraging men to showcase their authentic selves rather than imitate others.

For decades, Vi-John has been a trusted name in Indian households, known for its quality and accessibility. This campaign marks a fresh step toward resonating with the aspirations of today’s men, who seek relevance, originality, and confidence in their grooming choices.

Ranbir Kapoor shared,

“Today’s generation doesn’t want to blend in – they want to stand out. Grooming is key to expressing originality. Vi-John’s message to stop being a photocopy and own who you are is powerful and timely.”

Conceptualized by Havas Creative India and executed with Dentsu Media, the campaign spans TV, digital, print, and social media platforms. With a witty and youthful tone, it positions Vi-John as more than just a shaving brand – a confidence enabler for modern men.

Harshit Kochar, Managing Director, Vi-John Group, said,

“This campaign celebrates individuality while keeping us rooted in tradition. It reflects our commitment to staying relevant for today’s consumer.”

The campaign also debuts Vi-John’s new premium shaving range, featuring sulphate-free, dermatologically tested formulations and precision razors, catering to evolving male grooming needs.

With “Photocopy Nahi, Original Dikho”, Vi-John signals a brand transformation, inspiring a new generation of men to groom with authenticity and pride while continuing its mission of “Grooming India.”