TVC by Ogilvy India tackles the frustration of daily data exhaustion
As mobile data becomes central to daily life-whether for work, learning, entertainment, or staying connected-Vi has rolled out a fresh campaign for its ‘Vi Nonstop Hero’ prepaid plan. Conceptualised by Ogilvy India, the campaign highlights the everyday challenge of running out of data and positions Nonstop Hero as the ultimate solution.
The Vi Nonstop Hero Plan is India’s only prepaid offering with truly unlimited 4G and 5G* data all day, every day, for a full month-starting at just ₹365. The campaign focuses on how frequent data exhaustion leads to repeated top-ups, which this plan helps eliminate.
The TVC shows a young man trying to video call his girlfriend abroad to wish her on her birthday. However, each attempt is interrupted by a low data warning—turning a heartfelt moment into a frustrating experience. The ad underlines the pain of data running out at the wrong time and positions Nonstop Hero as the answer: unlimited data with zero daily limits.
Avneesh Khosla, CMO, Vi, said, “At a time when data is as essential as electricity, running out mid-task is incredibly frustrating. With Vi Nonstop Hero, we’ve removed daily caps so users can stream, work, and connect freely. We’re proud to be the only telco offering unlimited access across smartphones.”
The campaign will be amplified across TV and digital platforms, targeting users who demand seamless data access without daily restrictions.
