Victoria’s Secret has officially launched on Nykaa Fashion, bringing its renowned collection to Indian consumers through Nykaa’s website and mobile app.
The partnership offers Indian shoppers access to Victoria’s Secret’s complete range of intimate apparel, sleepwear, and athleisure. The collection includes lace lingerie sets, everyday essentials, robes, pajama sets, loungewear, leggings, sports bras, and athletic wear featuring breathable, flexible fabrics.
Adwaita Nayar, CEO of Nykaa Fashion, described the collaboration as “more than just bringing a globally renowned brand to India – it’s about reshaping how our consumers experience fashion.” She emphasized Nykaa’s commitment to curating experiences that inspire and meet the evolving aspirations of their community.
Abhishek Bajpai, CEO of Apparel Group India, Victoria’s Secret’s exclusive partner in India, called the launch “a strategic step in solidifying our position in the Indian fashion market.” He highlighted their aim to connect with fashion-forward consumers while maintaining their standards of quality and style.
This partnership marks another significant addition to Nykaa Fashion’s growing portfolio of international brands in the Indian market.
