Organic Tattva, one of India’s leading organic food brands, has kicked off 2026 with its Resolution Campaign, urging consumers to make organic, pesticide-free food a daily habit. The initiative is led by globally acclaimed chef and clean-eating advocate Vikas Khanna, highlighting the brand’s focus on promoting long-term sustainable food choices rather than short-lived trends.
The campaign encourages consumers to adopt meaningful resolutions that impact personal health, soil quality, farmer welfare, and environmental sustainability. Central to the effort is Organic Tattva’s ‘Organic Pesticide-Free Food’ programme, which empowers consumers to verify product sourcing and purity through QR codes on every product, ensuring transparency and traceability.
Rohit Mehrotra, CEO of Organic Tattva, stated, “Food choices shape not just individual health, but the future of our food ecosystem. Choosing organic, pesticide-free food is a resolution that truly lasts. Our QR-based verification system allows consumers to make informed decisions with confidence.”
The campaign also highlights the brand’s rigorous production process: resting soil for three years before cultivation, scientific soil testing, trained organic farmers, 100% certified farms, over 250 pesticide tests, and end-to-end traceability for every batch.
A brand film featuring Khanna, currently back on Indian television with MasterChef India, urges audiences to pause and question the purity of the food they consume daily. Khanna remarked, “Clean eating starts with awareness. Choosing organic is not just a lifestyle choice, it’s a responsibility towards our health, family, and planet.”
Manisha Singh, Director, Maximus Collabs, added that the campaign is purpose-driven, spotlighting Organic Tattva’s authentic practices and pairing them with Khanna’s credibility to inspire informed food choices. Rolled out across digital platforms, social media, PR, and consumer education touchpoints, the campaign positions organic food as a meaningful and achievable resolution for 2026.
