Available at select Bata stores, on Bata’s website, and at Hush Puppies EBOs, the new collection prioritizes comfort without sacrificing confidence.

Hush Puppies, the global footwear brand exclusively retailed in India by Bata, has unveiled its latest campaign, Ease Please, encouraging working professionals to reimagine their approach to office attire. Fronted by brand ambassador Vir Das, the campaign introduces a new line of office sneakers that merge sneaker-like comfort with the polished appearance of formal shoes-ideal for all-day wear. It champions the idea that success can be achieved comfortably and at one’s own pace.

The campaign film underscores the notion that comfort fuels both creativity and productivity. Featuring the brand’s iconic Basset Hound, the film reinforces the core message: maintaining comfort is essential to achieving balance in both life and footwear.

“With the Ease Please campaign, we aim to inspire a new outlook on modern work culture-where confidence, comfort, and effortless style come together,” said Deepika Deepti, head of marketing at Bata India. “Hush Puppies has always embodied ease and elegance. With Vir Das embodying this spirit, we’re proud to offer footwear that supports every step of our customers’ journeys.”

Vir Das shared his thoughts: “Ease Please is more than a campaign-it’s a mindset. In our pursuit of goals, we often overlook the importance of enjoying the process. Hush Puppies delivers a refreshing take, showing that comfort and style aren’t mutually exclusive. I love how the Office Sneakers let me move through my day with ease-on stage, in transit, or just unwinding.”

Designed for all-day comfort, the new collection features timeless Oxford silhouettes, high-quality uppers, and Hush Puppies’ signature Zero G technology for a lightweight, easygoing experience. The range is available at select Bata stores, on Bata’s official website, and at Hush Puppies Exclusive Brand Outlets.