Couple stars in “Dubai, Ready For a Surprise” – a celebration of the city’s warmth and diversity
The Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), a division of the Dubai Department of Economy and Tourism (DET), has launched its latest campaign, Dubai, Ready For a Surprise, featuring Indian icons Virat Kohli and Anushka Sharma.
Frequent visitors to Dubai, Virat and Anushka share a strong personal connection with the city, making this their first destination-centric collaboration. The campaign showcases their chemistry as they surprise each other while exploring Dubai’s rich and diverse experiences.
The debut film of this campaign positions Dubai as an ideal destination for all kinds of travellers. It follows Virat and Anushka as they discover unexpected delights around the city, ending with a compelling twist that hints at even more to be explored.
Vividly capturing the city’s dynamic energy, the film weaves together moments of culinary indulgence, cultural interactions, adrenaline-fueled adventures, and musical highlights. It offers a refreshed view of Dubai – one that goes beyond familiar tourist attractions and invites both first-time visitors and seasoned travellers to experience the city in new and unforgettable ways.
The narrative begins with Virat planning a thoughtful, personalized day for Anushka. He curates experiences that reflect her tastes, creating a deeper connection not just between them, but also with the city. Each moment – from serene to thrilling – is chosen to resonate with her emotions and preferences.
From admiring panoramic views of Dubai from the world’s highest 360-degree infinity pool (AURA SKYPOOL) to soaring above its pristine beaches while parasailing, the film showcases facets of the city that even frequent visitors find surprising. The campaign is being amplified through a 360-degree rollout across digital platforms, social media, and offline activations.
Virat Kohli shared:
“Dubai has always felt like a second home to us. The moment we arrive, everything—from the food to the vibe-feels just right. I even get my favourite chole bhature here! But what truly stands out is how familiar it feels, yet how it constantly surprises you. Whether it’s adventure, quiet time in the dunes, or just relaxing by the sea, there’s always something new. This campaign gave us the chance to rediscover Dubai with fresh eyes.”
Anushka Sharma added:
“Every trip to Dubai feels like a new chapter. Whether I’m here for work or with friends, the city never fails to surprise. It’s warm, comforting, and always full of life. From spontaneous adventures to peaceful moments, Dubai adapts to your every mood. We’re excited to be part of this journey and to highlight new, personalised ways to fall in love with this incredible city.”
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai), commented:
“Collaborating with Virat Kohli and Anushka Sharma was a natural choice. Their authentic connection to Dubai and their ability to engage diverse audiences make them ideal ambassadors for the city. This campaign reflects Dubai’s constantly evolving appeal and our dedication to offering visitors fresh, unforgettable experiences. India remains a key market for us, and through meaningful partnerships like this, we continue to build strong cultural ties, encouraging Indian travellers to explore Dubai in new and inspiring ways.”
